ELECTRIC MIRROR
The Curated Collection
Electric Mirrors
The Bathroom Mirror, Reinvented.
There's an object in your bathroom you use more than almost anything else in the entire house, and you probably haven't thought about it twice in years. You look at it the moment you wake up. You look at it the last moment before bed. It's the only object in your home that you literally stand face-to-face with every single day — and in most homes, it's a sheet of plain glass that fogs up after a shower, dies in the bad lighting of an overhead fixture, and looks fundamentally the same as it did fifty years ago. Electric Mirror is the company that has spent nearly thirty years rethinking that object from the ground up — and the result is something genuinely transformative.
Founded in 1997 in Lynnwood, Washington, in the family garage of Jim Mischel Jr. (a former patent attorney) and his father, Jim Mischel Sr. — a former dentist known as "Doc" with an inventor's heart — Electric Mirror was born out of one of the most relatable problems in any modern home: Doc stepped out of the shower one day, couldn't see his face in the foggy mirror, and suggested someone should invent a defogger. His son, then in law school, agreed, drafted a business plan, and the family launched a company. Faith (mom), brother Aaron, and sister Mia all joined. Twenty-eight years later, Electric Mirror is family-led, based in a 125,000-square-foot factory in Everett, Washington, employs over 400 people, holds nearly 70 patents, and sells more lighted mirrors than all of its competitors combined.
Why It Matters in Your Home. A great Electric Mirror does what most bathroom mirrors fail to do: it gives you a perfectly even, shadow-free light wrapped around your face — the way the front-row lights of a theater dressing room flatter every detail. Integrated defoggers keep the mirror clear during and after a shower. Adjustable color temperature lets you choose warm light for evening and cool daylight for morning makeup. Touch-dimming controls, Bluetooth speakers (Vive™), integrated clocks, and mirror TVs turn the mirror into a quiet command center for the room.
The Range. Electric Mirror's most popular collections — Silhouette (backlit, appearing to float), Fusion (modern side-light strips), Ascension, Novo, Integrity — span every aesthetic from architecturally minimal to softly luxurious. The OmegaMirror® custom program offers laser-etched, sandblasted, or printed designs unique to your project. The Cordova Mirrors division handles cabinetry, framed mirrors, and made-to-measure residential work. Every product is manufactured in the United States at the Everett facility — metalwork, glasswork, electronics, and assembly all under one roof.
Recognition. Products are installed in over one million hotel rooms and residences across 100 countries, including St. Regis, Four Seasons, Hyatt Regency Chicago, and luxury suites in major sports stadiums. The company was named Manufacturer of the Year by Seattle Business magazine.
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